Data Analytics Workshop at IIM-B

Enterprise Marketing and Analytics – Trends and Case Study held by NSRCEL at IIM Bangalore in June 2014.

By Kingshuk Banejee, IBM Global Consulting Services.

Summary :

  1. Predict and Prescribe, not just describe. Three Guidelines of Analytics. Refer to the book by Thomas Davenport on Analytics.
  2. Data is an Asset : The “Information Age” Gold.
  3. Personalization, Micro-Segmentation and Next Best Action, hottest area in customer analytics.
  4. Big Data Leverage.
  5. Mining the Unstructured.
  6. Real Time Decision Making – People, Processes and Technology.
  7. Data Scientists are in great demand all over the world.
  8. Leads to transformation of Business Model – Getting into others business

Followed by talk by Joy Mustafi of IBM called Customer Analytics Best Practices


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

To Top