Enterprise Marketing and Analytics – Trends and Case Study held by NSRCEL at IIM Bangalore in June 2014.
By Kingshuk Banejee, IBM Global Consulting Services.
Summary :
- Predict and Prescribe, not just describe. Three Guidelines of Analytics. Refer to the book by Thomas Davenport on Analytics.
- Data is an Asset : The “Information Age” Gold.
- Personalization, Micro-Segmentation and Next Best Action, hottest area in customer analytics.
- Big Data Leverage.
- Mining the Unstructured.
- Real Time Decision Making – People, Processes and Technology.
- Data Scientists are in great demand all over the world.
- Leads to transformation of Business Model – Getting into others business
Followed by talk by Joy Mustafi of IBM called Customer Analytics Best Practices
